What's the #1 clothing item most requested at homeless shelters?
If you guessed shirts, pants, or even undies, you'd be wrong.
It's socks.
What most of us slide on our feet every morning and never think about again, 600,000 people see as a luxury item.
Learning about the transformative power of socks gave Dave Heath the idea for his world-famous company Bombas. The enterprise began with Dave trying on a variety of foot fabric, and it's grown into a $100-million-dollar brand that's given away 45 million items of clothing.
Listen in as Dave and Erik chat about...
- Watching Dave's dad and granddad create businesses from scratch
- Launching Bombas with $0 in capital funding
- The power of customer data
- Why consumers buy Bombas, not Fruit-of-the-Loom
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