Wealthy Way How Small Businesses Beat Bigger Competitors... (DO THIS NOW)
Jun 16, 2025
Tom Bailey, founder of Avoda Golf and a former golf coach, shares his inspiring journey of turning a garage hobby into a thriving business that’s shaking up the golf industry. He discusses innovative approaches to custom-fitting clubs and how technology like 3D printing powers his designs. Tom emphasizes the importance of prioritizing genuine skill improvement over marketing, and how building strong company culture has helped foster a loyal customer base. He also explores the balance between quality and affordability, essential for small businesses competing with giants.
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Hand-Made Clubs Sparked Business
- Tom Bailey started by hand-making custom golf clubs for himself to improve his game.
- His coaching clients wanted similar clubs, sparking the beginning of Avoda Golf.
Bryson Drives Rapid Prototyping
- Bryson DeChambeau started using Avoda's prototypes after multiple iterations and tests.
- Their first full 3D printed set, made for Bryson, helped refine the product rapidly.
Use EOS to Scale Business
- Implement the Entrepreneurial Operating System (EOS) to scale your business systematically.
- Use EOS to remove emotion from decisions and build consistent growth foundations.