How Dan Crowdfunded $400,000 to Bring His Vision of Travel-Ready Clothing to Life! (MU Classic)

Jul 16, 2025

Dan Demsky, CEO of Unbound Merino, shares his journey of turning a personal travel challenge into a thriving apparel brand. He successfully raised $400,000 through a crowdfunding campaign, highlighting how solving real problems can spark entrepreneurial ideas. Dan discusses the importance of taking action despite imperfections and the value of partnering with friends in business. He also delves into effective marketing tactics and the evolution of his brand, emphasizing adaptability and authenticity as key to success.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

Packing Pain Sparks Idea

Dan's travel experience in Hedra, Greece, inspired his product idea by highlighting packing challenges.
He realized most clothes in suitcases went unused, motivating him to create travel-ready clothing.

ADVICE

Crowdfunding Validates Product Fit

Crowdfunding helps validate product-market fit and raise pre-orders to start production.
Creating a campaign forces you to finalize branding, pricing, and marketing copy early on.

ADVICE

Use Personal Outreach Early

Jumpstart crowdfunding momentum by personally reaching out to friends and family for early orders.
Use personal videos to engage contacts more effectively than generic messages.

Get the Snipd Podcast app to discover more snips from this episode

Get the app