Habit Med Spa and Facial Bar’s Owner, Summer Layton, and Head of Marketing, Lexie Engel, share how they’ve built a standout brand in a crowded aesthetics market. You’ll hear insights on defining a strong brand identity, hiring a team aligned with your philosophy, and building authentic client relationships. Plus, get a sneak peek into what’s next for their business, including a new education platform designed to help providers master the business side of aesthetics.

Last Client of the Day is presented by Boulevard. Follow and support below:

Content Strategy & Direction: Shanalie Wijesinghe
Creative Producer: Emily Badgley
Creative Direction & Copy: Jake Broselle
Edited: Stefanie Maegan
Sound & Music: Tristan Callaway and Servando "MAXXX" Moquette
S1 Sound & Music: Eric "Ric" Flores and Servando "MAXXX" Moquette
Camera Operator: Deborah Kim
Gaffer: Colin Shepard
S1 Pick Up Gaffer: Micah Goldfarb
Hair & Make Up: Z'dra Jaye
Hair & Make Up Assistant: Rhodela Castillo
Production Assistant: Alex Wiggins and Bence Talor
S1 Production Assistant: Drea Rodriguez

Boulevard offers the first and only client experience platform purpose-built for appointment-based, self-care businesses.

https://www.joinblvd.com/podcast
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https://www.linkedin.com/company/boulevard

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Medspa Growth: Building Brand, Trust, and Team