How To Train Content Marketers at Scale

00:17: Elsie’s roles and what it means for onboarding

00:37: What are some of the strategies we use to scale our training?

2:08: The benefits of open-source knowledge

3:28: Hiring in cohorts

4:00: The controversial “test” project

5:58: How to hire and train remote teams

7:01: The advantages of bringing in other managers, mentors early on

8:14: Ideal length of training period

8:57: Integrating new hires with clients

9:32: Are probation periods necessary?

10:39: How to apply training to different paces of learning

12:02: How often do we evolve/update our processes?

13:08: The importance of noting expectations

13:56: How to track performance of new hires, determine fit

15:59: As an applicant, learning about your company matters

17:36: What we’ve learned in training/onboarding after growth

20:55: SiegeLearn discount, use code "ELSIE25" (Limited quantities available)