How to Cash in on Your Hobby (and Start a Business With Your Bestie) with Sweet Bakes & Miss Trixie

Sep 23, 2025

Alicia Henderson is the founder of Sweet Bakes, a thriving pastry brand, while Alice Bennett runs Miss Trixie Drinks Tea, known for her delightful cakes. Together, they transformed their hobbies into successful businesses. They share insights on recognizing when a hobby can become a full-time gig and the importance of collaboration over competition. Their partnership blends friendship with business, emphasizing respect and complementary skills. Listen as they reveal their secret to mixing mates and money, including a money win that gifted them a free car!

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ANECDOTE

From Blog To Full-Time Cakes

Alice turned a uni blog and lockdown pun cakes into a full-time business after losing her job in COVID.
She used side-hustle brand building to pivot into Miss Trixie Drinks Tea successfully.

ANECDOTE

Started Sweetbakes At 19

Alicia started Sweetbakes at 19 while at uni and made it her only professional career.
She treated early cake orders as pocket money and built Sweetbakes over 12 years into a larger business.

ADVICE

Test Demand Before You Quit

Test demand and build a following before quitting your day job to reduce risk.
Picture your worst-case scenario and consider safety nets before taking the leap.

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Ever wondered if the hobby that you love could be the thing that pays your rent? That’s the story of Alice (Miss Trixie Drinks Tea) and Alisha (Sweet Bakes), two women who turned frosting and fun into booming businesses. And after fangirling over each other on socials and becoming baking besties IRL, they did what most of us only joke about... they started a business together. From side-hustle beginnings to sold-out retreats in France, brand collabs, and even launching their own pastel-pink kitchen space and creative hub, these two have learnt exactly what it takes to turn passion into profit and start a business with your bestie without blowing up your friendship.

In this episode:
🍰 How to know when your “fun little hobby” is ready to be a full-time gig
🍰 What it’s really like to go into business with your bestie
🍰 Their secret recipe for mixing mates and money
🍰 A money win that landed them a free car (and why shooting your shot matters)
🍰 The PR play that had journalists fighting for an “exclusive” on their business launch
🍰 How they hacked social media without chasing every trend (and why it worked)

LINKS: Find Sweet Bakes (Alisha) and Miss Trixie Drinks Tea (Alice) on Instagram, and check out their dreamy kitchen and creative hub, Co. Bake Space.

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Acknowledgement of Country By Nartarsha Bamblett aka Queen Acknowledgements.

The advice shared on She's On The Money is general in nature and does not consider your individual circumstances. She's On The Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. If you do choose to buy a financial product, read the PDS, TMD and obtain appropriate financial advice tailored towards your needs. Victoria Devine and She's On The Money are authorised representatives of Money Sherpa PTY LTD ABN - 321649 27708, AFSL - 451289.

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