Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
How Webflow found product-market fit: Bryant Chou on the no-code movement
Nov 28, 2022
Co-Founder of Webflow, Bryant Chou, discusses the company's journey to success, including organic marketing strategies, lessons from their private beta, and finding product-market fit. They also touch on Webflow's product roadmap and team building.
44:12
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Quick takeaways
- Webflow revolutionized website creation by enabling designers to build websites without code, preserving their artistic vision.
- Customer feedback drove Webflow's evolution, leading to the development of a visual CMS empowering dynamic content integration.
Deep dives
Webflow's Origins and Founding Idea
Webflow was founded in 2012 by Brian and Vlad after realizing the limitations in web development tools while working at Intuit. Their original idea stemmed from solving the transition from design to production, aiming to bridge the gap for designers and developers. The vision evolved after Sergi, a designer, highlighted the pain point of designers unable to bring their designs to life without developers, sparking the idea of a visual canvas for web creation.
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