Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast

How Webflow found product-market fit: Bryant Chou on the no-code movement

Nov 28, 2022

Co-Founder of Webflow, Bryant Chou, discusses the company's journey to success, including organic marketing strategies, lessons from their private beta, and finding product-market fit. They also touch on Webflow's product roadmap and team building.

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Introduction

00:00 • 4min

Journey to Product-Market Fit and Beyond for Webflow

04:14 • 27min

Strategic Financial Approach to Customer Acquisition and Growth at Webflow

31:27 • 3min

Webflow's Vision for the Future and Expansion Strategy

34:11 • 3min

Personal Growth and Work-Life Balance in Leadership

36:45 • 3min

Navigating the Expansive Entrepreneurial Landscape from 2012 to 2022

39:45 • 4min

Before Webflow, creating a website required both a designer and a coder. Now, designers can build websites without code or sacrificing their artistic vision.

Listen, as Co-Founder of Webflow, Bryant Chou talks about his journey turning a simple idea of simplifying website-creation into a $4 billion dollar company.

Join us as we discuss:

Webflow’s organic marketing strategies
Lessons learned from Webflow’s private beta
How Bryant discovered the product-market fit for Webflow
Webflow’s product roadmap positioning
Building a team that amplified Webflow’s vision

About Unusual Ventures — Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building infrastructure software and application-level companies. Unusual was founded in 2018 with the mission to reinvent the venture capital engagement model by serving entrepreneurs with an unprecedented level of hands-on services. Described as a partner versus a top-down stakeholder by its portfolio companies, Unusual is laser-focused on serving exceptional founders and teams building innovative products. With offices in Menlo Park, San Francisco, and Boston, Unusual has invested in category-defining companies like Arctic Wolf Networks, Carta, Robinhood, Harness, and Vivun.

About Sandhya Hegde — Sandhya is a General Partner at Unusual Ventures, leading investments in enterprise SaaS companies. Previously an early employee and executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at sandhya@unusual.vc and on Twitter (https://twitter.com/sandhya ) and LinkedIn (https://www.linkedin.com/in/sandhyahegde/).