142 - How to Use Q5 to Sell More Tickets With Less Budget
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Dec 8, 2025
Explore the untapped potential of Q5, the hidden time frame between Christmas and New Year’s when both ad costs drop and consumer spending spikes. Discover why fewer advertisers means you can snag cheaper traffic and high conversion rates. Learn effective tactics like mystery packs and family bundles that leverage the 'treat yourself' mentality. Avoid common pitfalls such as complicated offers and pausing budgets. Enhance your strategy with storytelling ads to engage audiences, and gear up for successful ticket sales leading into the new year!
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insights INSIGHT
Q5 Is A Hidden Fifth Quarter
Q5 is the five-to-seven-day window between Christmas and New Year's when many advertisers pause.
Fans stay online with gift cards and cash, creating a unique demand opportunity.
insights INSIGHT
Ad Costs Drop Significantly
CPMs, CPCs, and conversion costs can drop dramatically during Q5 because competitors pause spend.
That cheaper traffic lets teams drive more qualified visits and conversions for less budget.
insights INSIGHT
Holiday Mindset Fuels Impulse Buying
Fans are bored, relaxed, and scrolling with their guard down during Q5, which boosts impulse purchases.
That psychological 'treat yourself' mindset increases willingness to buy tickets or packages.
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In this episode, Jeremy breaks down one of the most overlooked—but most profitable—windows in the entire sports marketing calendar: Q5, the five-to-seven-day stretch between Christmas and New Year’s. While big advertisers shut down campaigns and CPMs plummet, fans are at home scrolling with gift cards, holiday cash, and a “treat yourself” mindset. Jeremy explains why Q5 consistently delivers cheaper traffic, higher conversions, and a massive edge for teams who prepare simple, compelling offers. You’ll walk away with tactical ideas, best practices, and pitfalls to avoid so you can win that week without increasing your budget.
Key Topics Covered
What Q5 is and why marketers consider it the “hidden fifth quarter.”
Why ad costs drop 20–50% and how sports teams can capitalize
The psychological mindset of fans between Christmas and New Year’s
The four big benefits of Q5: cheaper ads, impulse buying, treat-yourself energy, and better-performing creative
Why storytelling ads and light content crush during this window
What NOT to do during Q5 (complicated offers, pausing spend, ignoring warm audiences)
How Q5 builds momentum for January–March ticket sales
Suggested Timestamps
00:00 — What is Q5 and why sports teams ignore it 01:06 — Why advertisers disappear (and why that's good for you) 03:33 — Cheaper CPMs, CPCs, and conversions: the Q5 advantage 05:55 — The “treat yourself” mindset and holiday buyer psychology 08:15 — Q5 offer ideas: mystery packs, winter ticket packs, flash promos 10:27 — Using content to cheaply warm audiences 11:38 — Q5 cautions and best practices 12:49 — Final thoughts + why Q5 is the easiest win of the year
Call to Action
Got a Q5 idea you want to pressure test? Want help shaping an offer, promotion, or ad angle for that week? Send Jeremy a message or schedule a quick 10–20 minute call to brainstorm your Q5 plan and set up your January–March sales for a major lift.
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