Scaling Success in CMMS How John Sterling Mastered Market Entry Team Building and Sales Excellence

In this podcast episode, John Sterling, a seasoned entrepreneur in the CMMS and technology industries, shares his entrepreneurial journey starting with his beginnings in small business as a high schooler, his early career in Silicon Valley, and his acquisition of DataStream, a small software company (that became a $100M company).

He emphasizes the importance of gaining market entry, even at a low price, which helped him secure significant clients later. We explore the challenges of transitioning from small to large businesses, managing different budget sizes, and the complexity of scaling a company. Main Topics: Entrepreneurship Journey: From small businesses to large-scale companies. Strategic Pricing and Market Entry: Using low pricing to gain entry and attract large clients. Challenges in Scaling Businesses: Managing transitions from small to large companies. Bold Strategies for Success: Taking risks like pursuing IPOs and international acquisitions. Building and Managing Teams: Recruiting, nurturing sales talent, and maintaining company culture. Thank you, John, for joining #CMMSradio to talk all things CMMS and beyond!!