The Dept. w/ Omar El-Takrori Nobody Cares About Your Content Until You Do This.. | The Dept. #77
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Jun 12, 2025 Discover why your content might be falling flat and how genuine engagement is the key. Omar emphasizes clarity, care, and consistency over mere flashy metrics. Learn the art of impactful content creation by addressing real audience needs and simplifying complex ideas. Dive into the importance of niche ownership and the balance of content consumption and creation. Hear inspiring stories about community support and the true journey of building meaningful connections that resonate beyond numbers.
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Care Before Engagement
- People don't engage with your content because you haven't shown that you care for them first.
- Caring is shown through consistent, clear, and dedicated content that solves real problems.
Solve Real Problems
- Create content that solves real, practical problems with actionable steps viewers can follow.
- Avoid over-teaching; focus on clear, simple help that viewers can immediately apply.
Lash Brand's Massive Growth
- Omar helped a mom-and-pop lash company grow from zero to $275K monthly revenue by creating helpful, practical video tutorials.
- These tutorials answered lash artists' questions and built trust, leading to brand success and industry recognition.