The Importance of Niche Ownership and Content Consumption

In this episode of The Dept. Omar unpacks why your content isn’t getting the engagement you hoped for and it’s not because of the algorithm. He breaks down what really moves people to comment, share, and care: clarity, care, and showing up consistently to solve real problems. This isn’t a “growth hack” episode. It’s a mindset shift. Omar walks through why most creators are unknowingly being ignored, and what to do instead from choosing practical over pretty, to obsessing over packaging and delivery. You’ll hear the real story behind how he helped brands scale from zero to $275K+ per month organically, just by being actually helpful.

If you’ve ever felt like your content is being overlooked, this episode will remind you what matters most and how to create in a way that actually connects.

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