Episode 230 - Lessons from DRTV that Can Fuel Online Growth with Jordan Pine

Online marketers can learn a LOT from direct response TV (DRTV) ads.

• The power of an irresistible offer.
• The art and science of a problem-solution ad.
• The appeal of a “magic product demonstration.”To name a few!

This episode features Jordan Pine, a seasoned DRTV veteran who has also had success in the online marketing space. I wanted to pick his brain on how to be successful with DRTV. I’m convinced that some of the lessons he knows and that other DRTV pros know can be leveraged by online marketers. Recording this episode was an absolute BLAST! We went a full hour, and I could have easily continued for another couple. It was fun and insightful! Here’s a look at what we cover:

• The “Divine 7” for choosing the right product to advertise.
• The 10 TNT (Tried-and-True) elements of DRTV.
• Why the Ginsu Knife commercial belongs in the DRTV Hall of Fame.
• The “problem scale” and how to use it to analyze a product and the strength of a problem/solution opening.
• Gluing people to ceilings, running over flashlights with tanks, and other “torture test” product demos.
• Lessons from the Godfathers of marketing like Claud Hopkins, Rosser Reeves, Joe Sugarman, and more.