#28: Plan for Tomorrow, with Alyson Lex

Before Alyson started her own company, she was the Marketing Manager at Glazer-Kennedy Insider's Circle working for Dan Kennedy & Bill Glazer where she discovered her passion for all things direct response and info-marketing. She's taken that passion and turned it into her business where she helps coaches, speakers, and authors create info empires.

In this episode, Alyson and Stacy discuss why going into business for yourself can be a safer career path than working as an employee if you go about it in a smart way.

Some highlights include:

Feel like you can't afford to go into entrepreneurship? At minute 1:00, Alyson tells me why this is backward thinking. She tells me why going freelance is very lucrative.

"I ran out of money." At minute 6:00, Alyson talks about the money mistakes she made and what you can learn from her mistakes.

Marketing is so important that you should outsource the rest of your business. At minute 11:00, Alyson talks about how and why to learn to market.

"Wherever you are, be there." At minute 16:00, Alyson talks about why the way to achieve work-life balance is by being present in whatever you're doing at that moment.

Be really detailed in your instruction. At minute 21:00, Alyson talks about delegation and how to work with employees effectively.

Ways to contact Alyson:

• Website: askacopyexpert.com

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