Billions Growing to billion dollar valuation multiple times with Stan Masueras
Jan 30, 2026
Stan Massueras, an early Facebook Europe sales hire who later scaled Twitter, Intercom and ElevenLabs, shares scaling lessons. He breaks down why US playbooks fail in Europe. He explains how AI changes sales, flat orgs and hiring for AI fluency. He covers hybrid go-to-market, creative vs enterprise motions, ethics around voice cloning, and mission-driven growth toward accessibility and translation.
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Europe Demands A Different Sales Playbook
- Europe requires a different sales playbook than the US due to fragmentation, regulations, and cultural pricing norms.
- Stan Massueras says being on-the-ground with empathy for local buyers drives success in EMEA.
AI Kills The Traditional SaaS Sales Hierarchy
- Fast-growing AI companies reject the old SaaS hierarchy of many SDRs and layers of middle management.
- Stan Massueras says AI firms run flat, lean teams empowered by tools and AI literacy.
Test Outbound Skills Live In Interviews
- In interviews, ask candidates to build an outbound using live tools and screen share to test ability and AI literacy.
- Stan Massueras uses this exercise to filter candidates who truly do outbound and adapt to AI tools.