Steal This Strategy — The One Top Studios Use to Save Millions

In mobile, where budgets are tight and timelines even tighter, catching friction early in development can save you millions — and keep your game out of the app store graveyard. But what does effective playtesting actually look like? And how do you turn player feedback into real, actionable improvements?

That’s exactly what PlaytestCloud set out to answer in their first-of-its-kind report, Steal This Strategy.

Joining Peggy Anne Salz and Brian Baglow this week is Jack Dunne, VP of Research Operations at PlaytestCloud, along with John Wright, gaming consultant and former VP of Mobile at Kwalee. They break down three core tactics top-performing studios use to turn testing into a serious competitive advantage and the #1 action step studios can take today to get started.

Jack Dunne - https://www.linkedin.com/in/jacka-dunne/

PlaytestCloud - https://www.playtestcloud.com/

John Wright - https://www.linkedin.com/in/johnwright1987/

CHAPTER TIMESTAMPS

00:00 - Intro

02:49 - 300-mile treks & strength training

05:07 - Key findings & methodology

10:30 - Saving money & ugly baby syndrome

14:35 - Successful studios' testing habits

17:35 - #1 Testing often

25:09 - #2 Testing differently 

28:54 - #3 Testing competitors' games

37:36 - What else can you test?

41:27 - Testing cross-platform and webstores

43:06 - Next direction for playtesting

45:39 - #1 action item

47:51 - Favourite games Q&A

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