Daniela is the head of Group Design Sustainability Strategy at the BMW Group. She played a significant role in the sustainable design of the BMW i3, and she established the function of sustainable design at BMW Group Design.

"Design is a responsible tool. Imagine the world 2030, I want to think that my work has an impact on the future of our planet. We cannot "save" the world but we are the multiplication of our knowledge and I would love to see that everybody is able to turn the necessary wheels of change. The paradigm shift of "less bad" - to "fully aware and responsible" is my idea." - Daniela Bohlinger

Follow Daniela's journey through LinkedIn and for all things sustainability at BMW follow along here.

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Music: Clouds - Joakim Karud https://www.youtube.com/watch?v=9O13PpAoVdI

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Music: Clouds - Joakim Karud

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