The Coffee Podcast
The Story of Specialty Coffee: Brewer
Jul 9, 2024
Britt Schermerhorn, an account manager at Metric in Chicago, shares her journey in the specialty coffee industry. She discusses the cultural significance of coffee orders, emphasizing emotional connections and how preferences shape customer experiences. Britt reflects on her transition from a casual enthusiast to a professional, highlighting the intricate coffee supply chain and the vital role of communication. She also celebrates Chicago's dynamic coffee culture and the importance of flexibility and community in this evolving landscape.
31:11
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Quick takeaways
- Sustainable packaging in specialty coffee, like Compost Plus bags, balances functionality and environmental impact, reflecting quality and eco-friendliness.
- Consumer education in the specialty coffee industry enhances appreciation and connection by making industry nuances and storytelling more accessible.
Deep dives
The Role of Sustainable Packaging in Coffee
Sustainable packaging is crucial in the specialty coffee industry, highlighting the balance between functionality and environmental impact. Savor Brands offers Compost Plus bags that are fully compostable, emphasizing the need for materials that reflect the quality and story of the coffee while being eco-friendly. This initiative is discussed as part of a broader commitment to reducing negative environmental consequences from coffee packaging. The emphasis on such sustainable practices illustrates an ongoing shift towards responsible sourcing and consumer awareness within the coffee supply chain.
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