The Hustle Daily Show The cookie that makes $1B annually
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Dec 17, 2024 Discover how Crumbl went from a single store in Utah to a billion-dollar cookie empire in just a few years. TikTok played a crucial role in skyrocketing their popularity among millennials and Gen Z. Learn about their clever marketing strategies, limited edition cookie drops, and the innovative flavors that keep customers coming back for more. Plus, delve into the environmental impact of TikTok and its relevance in today's market. It's a sweet dive into how indulgence and creativity shape food trends.
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Crumbl's Success
- Crumbl Cookies, founded in 2017, has rapidly grown, exceeding $1 billion in annual sales.
- Their success is largely attributed to social media, particularly TikTok, and a unique marketing strategy.
Target Market
- Crumbl's target market is primarily female, particularly teens and tweens, drawn by their weekly new flavor drops and social media presence.
- This strategy creates a shareable experience, boosting their social media engagement and driving sales.
Flavor Development
- Crumbl invests heavily in flavor development, with each new cookie undergoing extensive testing before launch.
- Despite rigorous testing, some flavors, like bubblegum, have flopped.