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The cookie that makes $1B annually

The Hustle Daily Show

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Exploring the Rise of Crumble Cookies Amidst Millennial Trends

This chapter explores the explosive growth of Crumble Cookies, a trendy cookie chain that has quickly expanded from one location to over 1,000 since its inception in 2017. It highlights the brand's marketing strategies targeting millennials and Gen Z, as well as its vibrant social media presence and dedicated customer base.

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