A role you might not have considered, but you should.
It's data strategy.
Merc is a data strategist at 72andSunny and an Adjunct Lecturer at The University of Illinois and Indiana University.
We break down what it means to be a data strategist, who could be best interested and how data strategy uncovers insights to help identify audiences and world trends that lead to the right creative idea at the right place and time for the right audience.
Merc also discusses the decision to pursue a Master's degree after college, even after receiving a full-time strategy offer at a local Chicago agency and breaks down why that decision was made.
This dense episode might shift your break-in blueprint for the better.
Breaking and Entering Advertising Podcast