Knowledge Brokers Podcast Trump's Housing Order, Zillow Drama & Rocket Mortgage's Bold Move | KBP 102
Jan 24, 2025
The discussion kicks off with President Trump's executive order aiming to cut housing costs, focusing on its potential impact on real estate strategies. There's a deep dive into Zillow's influence, revealing the challenges agents face while navigating its dominance. Rocket Mortgage's innovative refinancing moves and new credit offerings take center stage, promising to shake up the market. Finally, the conversation addresses ongoing housing affordability issues and the role of local regulations in shaping solutions.
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Episode notes
Improve Listing Presentations
- Improve listing presentations by offering concrete strategies, not just stating the obvious.
- Focus on showcasing your expertise.
Zillow's Dominance
- Zillow dominates online real estate traffic, surpassing even generic real estate searches.
- Agents must acknowledge Zillow's market power and adapt their strategies.
Leverage Zillow's Strengths
- Educate clients about Zillow's strengths, like views and saves, to build trust and demonstrate expertise.
- Highlight how you can leverage these features to their advantage.