Performance Max - Is It Google’s Scam to Charge Advertisers More?

Jul 28, 2022

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Missed the Live Q&A Session? Catch Kasim, John, and our Google Ads strategists every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚

Join this channel to get access to perks, including the Live Q&A member chat:

https://www.youtube.com/channel/UCKuk...

For now, you can listen to the replay where Kasim and John discuss if Performance Max is Google's way to make advertisers spend more money. They also share why you're missing half the story if you're measuring PMax by ROAS, why 90% of the digital marketing battle is targeting and 10% is messaging, the recommended bidding strategies and setups for optimizing your PMax campaigns, and many more!

00:00 Weekly Live Q&A To Scale Your Business through Google Ads - July 1

02:02 PMax for lead generation: What to do if you're still getting fraudulent traffic even if you have a long fill form

06:07 Running Performance Max for fashion brands

09:23 Expansive bidding strategies vs. restrictive bidding strategies

13:07 What to do when your competitors are heavily bidding on your brand terms

16:35 Do small budget adjustments reset the learning Performance Max campaigns Scaling your PMax campaigns for

18:32 Tips for promoting a business that sells backlinks and does SEO services

20:58 Is Performance Max just Google's distraction to make advertisers spend more money?

24:01 Are bidding strategy names misleading? Do Maximize Conversions work?

25:12 Would YoutTube videos work well for fashion brands?

28:43 If you change the bidding strategy in PMax, you'll kill the campaign for two weeks

29:36 PMax campaigns for eCommerce that don't have a proper category in the Google taxonomy

31:22 PMax only charges per click

32:16 How to upend cost per funnel steps into the columns in Google Ads

34:26 Using CPA for tofu YouTube campaigns

35:27 Scaling a Performance Max campaign

35:54 Is your conversion rate dropping significantly after running an experiment? This could be the reason why

38:13 Will non-typical YT video assets work for PMax campaigns?

41:00 Running PMax campaigns with Facebook Ads

43:08 Local campaigns vs. Should you transition your Local campaigns to PMax campaigns

46:58 Can you do anything if Google is hiding 50% of your clicks in the search terms?

50:49 PMax for lead generation: How to separate your asset groups

51:33 Should you upgrade your landing page for an ad group?

54:57 Building a DSA campaign rather than Standard Shopping with PMax

Northbeam:

https://www.northbeam.io/