The $10K/Month Creator Who Started With a Hair Tutorial and an iPhone

Jun 27, 2025

Courtney Duncan, the dynamic founder of Swavy Curly Courtney, empowers women to embrace their natural curls through educational content. In this engaging discussion, she shares her transition from hair tutorials filmed on an iPhone to earning $10K a month. Courtney emphasizes the importance of niching down and overcoming fears, while detailing her monetization strategies and aspirations to open a curly hair salon. Her journey offers aspiring creators invaluable lessons on turning passion into a thriving career.

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ANECDOTE

Curly Hair Passion Origin Story

Courtney's obsession with curly hair began after admiring a coworker's natural ringlets at preschool.
She started with Instagram to document her hair health journey, then switched to YouTube for longer tutorials filmed on her iPhone.

ADVICE

Monetization Marks Commitment

Monetization validated Courtney's channel as a full-time pursuit and motivated consistent uploads.
She committed to uploading thrice weekly, even with no prior experience, and it paid off.

ADVICE

Ignore the Haters

Fear of negative feedback stopped Courtney from posting many potential videos early on.
She learned that hate comments are inevitable and advises creators not to water themselves down.

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In this conversation, Swavy Curly Courtney shares her journey from a passion for curly hair to becoming a successful content creator on platforms like YouTube and Instagram. She discusses the importance of niching down, overcoming fears, and building a community around her content. Courtney also delves into her monetization strategies, including AdSense, sponsorships, and digital products, while sharing her future aspirations of opening a curly hair salon. Her insights provide valuable lessons for aspiring creators on how to turn their passions into a sustainable career.

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About Courtney:

Courtney Duncan is a content creator, educator, and founder of Swavy Curly Courtney, where she helps women embrace the hair they were fearfully and wonderfully made with. Through honest, relatable education, she empowers wavy and curly-haired women to build confidence in their natural texture—no matter where they are in their journey. Courtney’s mission is to make curl care simple, joyful, and rooted in grace.

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