Why "Word of Mouth" Doesn't Work For My Niche Business

Everyone says "word of mouth" is the best marketing. But why "word of mouth" doesn't work for my niche business is a question elopement photographer Sam Starns had to answer. In this interview, she explains why referrals have a very low booking rate for her specialized business and how she built a 500% year-over-year growth engine using SEO and content instead. This conversation is a must-watch for any entrepreneur in a specialized field. You'll learn the importance of niching down even when you're scared, how to overcome the fear of not having enough clients, and the #1 lesson Sam learned about finding your "why" to serve your customers better. Check out the company: https://samstarns.com

Book a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

👀 CONNECT WITH SEAN

Subscribe: https://www.youtube.com/@seanweisbrot

LinkedIn: https://linkedin.com/in/seanweisbrot

Inquiries: welivetobuild@gmail.com

🕒 CHAPTERS

00:00 - Why "Word of Mouth" Marketing is Failing You

03:29 - The Personal Story That Inspired My Niche Business

04:37 - The Fear of Niching Down in a Town of Generalists

12:33 - The Counter-Intuitive Truth About Referrals in a Niche

14:53 - The Growth Engine That Replaced Word of Mouth (SEO & Content)

17:17 - The #1 Lesson for Building a Successful Niche Business

📈 WORK WITH ME

▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory

▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate

▶ My AI/Automation Agency: https://optimai.ai

Hosted on Acast. See acast.com/privacy for more information.