Creating Effective Incentive Structures and Driving Revenue Growth with Dustin Deno, CRO at Affinity

Dustin Deno, Chief Revenue Officer at Affinity, shares insights on aligning incentive structures with business objectives to achieve sustainable growth. He discusses the challenges of managing revenue organizations amidst market fluctuations, emphasizing talent management and collaboration. Deno introduces innovative solutions like the 'swarm' support system for addressing sales underperformance and stresses the importance of effective coaching to build team confidence. He also highlights evolving hiring practices and the significance of personal well-being for leaders.