Today we have on the podcast Dan McCormick, CEO and founder of the D2C creatine gummy brand, Create Wellness. Dan reflects on Create's backstory, where after 10 years of Dan taking creatine, he identified a clear market in gap in the benefits creatine provides and the negative misconceptions surrounding it. Learn how he's battled these misconceptions and grown his business as the sole employee, his perspective on publishing real revenue figures publicly, and his advice for aspiring founders in the oversaturated supplement space.

As the sole employee of Create, Dan oversees all aspects of the business. He also co-writes an optimistic newsletter called Not Boring with his brother Packy McCormick, a well-known tech writer and investor, which has over 200,000 subscribers. Despite Create's impressive growth, Dan still battles imposter syndrome when talking about the "creatine gummy business." However, he powers through by focusing on the tangible health benefits Create provides customers.

We also discuss trends in the ecommerce landscape, the benefits of creatine and the challenges in selling it, Dan's lessons from publishing revenue numbers publicly, why female fitness influencers have been key partners, and his advice for aspiring founders, why females have held more market share than males, the ideal mechanism to delivery creatine gummies, and many other topics.

Connect with Dan
Linkedin
Twitter

Connect with Create
Website
Instagram
Twitter

Connect with Meat Mafia:

Instagram - Meat Mafia
Twitter - Meat Mafia
YouTube - Meat Mafia

Connect with Noble Protein:

Website - Noble Protein
Twitter - Noble Protein
Instagram - Noble Protein

Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.

SPONSORS

1. CrowdHealth provides an alternative to traditional health insurance by allowing members to crowdsource their medical expenses.Use the code 'MEATMAFIA' to get coverage for $99 for your first 6 months.
2. NOBLE ORIGINS Complete and simple, animal-based protein powder with an organ blend for additional nutrition! Use Code: MEATMAFIA at check out!

AFFILIATES

1. LMNT - Electrolyte salts to supplement minerals on low-carb diet
2. The Carnivore Bar - CODE MAFIA for 10% OFF - Delicious & convenient Pemmican Bar
3. Perennial Pastures - 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & Montana
4. Farrow Skincare - Use the CODE 'MAFIA' at checkout for 20% OFF
5. Heart & Soil - CODE ‘MEATMAFIA10’ for 10% OFF - enhanced nutrition to replace daily vitamins!
6. Carnivore Snax - Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.
7. Pluck Seasoning - 10% OFF - Nutrient-dense seasoning with INSANE flavor! CODE: MAFIA
8. We Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! CODE 'MEATMAFIA'
9. Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It’s a daily product for us!