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Ellis Hamburger - Storytelling for today’s top startups
Mar 21, 2025
Ellis Hamburger, a talented storyteller and writer with a background at The Verge and Snapchat, shares invaluable insights on crafting compelling narratives for startups. He delves into the art of storytelling, outlining how to create a narrative that resonates with audiences. Listeners will discover effective copywriting strategies, lessons from Snapchat's language team, and tips for making product onboarding unforgettable. Ellis also emphasizes the power of simplicity in app design and the importance of connecting authentically with users.
56:39
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Quick takeaways
- Having a compelling narrative that answers the fundamental 'why' of a product is crucial for differentiation in a competitive market.
- Effective storytelling focuses on creating an emotional bond with users, transforming products from utilities into shared experiences that resonate.
Deep dives
The Importance of Understanding 'Why'
Having a clear purpose or narrative is essential for creating successful products. Founders must dig deep to answer the fundamental question of 'why' they are developing a product and what problem it truly solves. This involves unlearning conventional approaches and asking probing questions that reveal the core significance of product features. A product without an underlying story or compelling reason can easily get lost in a sea of competition.
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Discover
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