Alloy Personal Training Business How Purpose Guided the Development of Trainerize
We live in an increasingly digital age where everything we do has a digital touch, and fitness is no exception.
To succeed in the fitness business, you must continually improve the customer experience and keep your clients engaged even when they are not inside your facility.
Personal training apps are great at achieving this.
But the thing with software and apps is that it would be futile to build your own as some gym owners think they can. Mainly because you are not in the software business, and you'll likely do a poor job at it.
As you'll be hearing in this episode, building an app that looks simple on the interface and the innovations needed to keep adding features takes a lot.
Here at Alloy Personal Training Fitness Franchise, we use Trainerize as one of our software vendors. It came in handy during the pandemic closures by helping us keep our retention rates high even when other fitness facilities lost clients.
In this episode, Rick Mayo interviews Trainerize cofounder and COO Farhad Gulamhusein. Trainerize, the largest personal training app in the world, was built with one purpose in mind.
Learn how that purpose drove exceptional growth and an eventual acquisition in 2020.
Key Takeaways
- How Trainerize came into being (01:36)
- Why you shouldn't be building your own app (06:22)
- What it takes to build a 'simple' app and business (10:22)
- Innovation to drive growth (17:27)
- How technology enhances the fitness experience (18:22)
- Trainerize purpose and vision (19:03)
- The challenges of scaling a business (26:07)
- What's next for Trainerize (29:26)
Additional Resources:
- Learn more about Trainerize
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- Learn About The Alloy Franchise Opportunity
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