CMO School The AI Playbook Every Fractional CMO Needs to Get Hours Back and Stay Ahead with Callan Faulkner
8 snips
Jan 9, 2026 
In this conversation, Callan Faulkner, AI coach and founder of The Uncommon Business, shares insights from scaling a $4M company using AI in just 18 months. She emphasizes the evolution from AI Offloader to AI Architect, highlighting the importance of building systems that enhance creativity and reclaim time. Callan details three essential AI projects for CMOs: the Brand Guardian, Sales Wizard, and Money Coach, while also warning against common mistakes and the need to document personal frameworks for effective AI use.
AI Snips
Chapters
Books
Transcript
Episode notes
From Land Investing To AI Scale
- Callan left a $300K net income business to focus fully on AI and scaled to multimillions quickly.
- She taught AI publicly and grew from a 10-person goal to masterclasses of thousands in months.
Stop Using Chat As Your Main Workflow
- Avoid opening a chat and generating content as your primary AI workflow.
- Instead pay for a capable plan and stop relying on shallow single prompts for important work.
Document Your IP Before Training AI
- Document your frameworks, voice, and decision rules so AI can think like you.
- Capture calls, voice notes and team meetings to build the knowledge base your AI needs.
