Diving Into the $70 Billion Art Industry - ⁠Victor Brailiou | Horizon Search 18

Victor Brailiou's career has spanned a vast array of experiences and roles, from working as a Strategy Consultant for Monitor Deloitte in Dubai to volunteering as a business coach in Philadelphia. His time in Dubai allowed him to gain valuable insights into the cultural, art, and tourism sectors and develop effective solutions to unique challenges. As a volunteer business coach with SCORE in Philadelphia, he has dedicated himself to helping local small businesses thrive.

Key Topics

1. Art Commissioning Start-up Journey: Victor walks us through the thrilling trajectory of his art commissioning platform, highlighting its inception, funding, growth, challenges, marketing strategies, pivot attempts, and eventual shutdown.
2. Supporting Small Businesses & Cultural Insights: Hear how Victor's passion for supporting local economies led him to coach small businesses in Philadelphia and learn about his unique experiences in the Middle East, shedding light on how these varied cultural encounters shaped his business approach.
3. Lessons Learned & Future Possibilities: Victor shares crucial lessons from his venture's failure, emphasizing the need for organic growth and cost-effective customer acquisition. He also highlights potential opportunities within the massive $70 billion art industry.
4. Consultancy Experiences & Quantifying the Intangible: We explore Victor's consultancy background, delving into the difficulties of quantifying the economic value of art in data-limited regions. Victor shares his creative problem-solving approaches and his experience across various business stages, demonstrating how structured thinking can be applied in subjective business areas.

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