Folding Towels - A Podcast for Massage Therapists with Jackie and David Episode 005 - Finding Your Niche and Standing Out (and 5 niches you've probably never thought about)
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May 9, 2023 Jackie and David explore how massage therapists can stand out by finding their niche. They emphasize the importance of specialization to build trust and enhance client care. Listeners are introduced to five unconventional niches, including pre- and post-surgical care, and specialized techniques for throat issues. The hosts share personal experiences and the significance of aligning passions with practice. Plus, they discuss the benefits of a strong referral network, offering valuable insights for those looking to elevate their careers in massage therapy.
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Why Niching is Important
- Give clients a reason to choose you over other massage therapists.
- Specialize in a niche to stand out from the crowd and attract specific clients.
Matching Clients and Skills
- Ensure clients are a good match for your skills and expertise.
- Refer clients to other therapists if you cannot address their specific needs.
Justifying Higher Fees
- Niching justifies higher fees due to specialized expertise and better outcomes.
- Clients seeking specific results often pay more for specialized services.