Hannah Bookbinder Talks About ADHD, Awareness, and Unlocking Inner Superpowers

Oct 29, 2025

Hannah Bookbinder, founder of AcademicAlly and creator of the MyTOAD App, shares over 25 years of experience supporting neurodivergent individuals. She discusses how reframing ADHD can unlock unique strengths rather than viewing it as a disadvantage. Hannah emphasizes the importance of self-awareness, emotional check-ins, and flexible journaling methods to boost productivity. She also highlights her mission to extend support beyond individuals, advocating for better tools in schools and healthcare. Discover how curiosity and compassion can turn chaos into capability!

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ANECDOTE

Toad Metaphor Explains Growth

Hannah chose 'toad' as a playful metaphor for development from egg to mature creature to normalize progress.
She built MyTOAD to provide a memorable acronym and relatable growth imagery for users.

ADVICE

Build A Closed System For Support

Use a closed, integrated toolset for time, organization, accountability, and focus to reduce interruptions.
Customize supports to match specific executive-functioning needs rather than expecting one app to fix everything.

INSIGHT

Hardest-First Is Not Always Best

'Eat That Frog' fails when tasks lack nuance, intrigue, or a dopamine trigger for neurodivergent minds.
Begin with micro-steps or interesting hooks to grease the wheel rather than forcing hardest-first.

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In this episode, I sit down with Hannah Bookbinder, founder of AcademicAlly, LLC, and creator of the MyTOAD App—an innovative tool designed to help people manage time, organization, accountability, and focus. With over 25 years of experience supporting neurodivergent individuals, Hannah brings both expertise and empathy to the conversation.

We explore how understanding one’s unique wiring leads to better productivity and a stronger sense of agency. Hannah’s insights reveal how reframing ADHD through curiosity, compassion, and structure can turn what feels like chaos into capability.

Six Discussion Points

The story behind the MyTOAD App and how it helps users manage time, organization, accountability, and focus.
Why “Eat That Frog” doesn’t always work for neurodivergent minds—and what to do instead.
How self-awareness and emotional check-ins can transform productivity habits.
The role of journaling as both reflection and regulation—tailored to each individual’s comfort level.
Rethinking ADHD: seeing it as a source of strength rather than a villain to defeat.
How Hannah’s mission now extends beyond individuals to schools, businesses, and healthcare organizations.

Three Connection Points

This conversation with Hannah reminded me that productivity isn’t about conformity—it’s about compatibility. When we learn to align with our wiring instead of resisting it, we uncover the capacity to work with time instead of against it. Whether you’re neurodivergent or simply human, there’s wisdom here worth dialing into.

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