The Varsity Matthew Berry’s Sports Media Crystal Ball
Nov 23, 2025
Matthew Berry, a seasoned fantasy sports analyst and NBC Sports personality, discusses the changing landscape of sports media. He dives into the impact of AI on editorial content and the potential threats it poses. Berry shares insights on which leagues might fall behind economically and examines the influence of younger audiences and digital influencers on viewership. He also highlights his transition from ESPN to NBC, the growth of Fantasy Life, and the need for better regulation in sports betting. It's a fascinating look at the future of sports media.
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Episode notes
AI Is Commoditizing Written Talent
- AI will commoditize written editorial talent by delivering quick information and rankings.
- Talents who build distinct personal brands (e.g., "Matthew Berry's rankings") resist that commoditization more effectively.
Prioritize Movable Audience Over Pure Reach
- Build and nurture an audience that moves the needle because companies pay for attention.
- Focus on measurable audience value that drives subscriptions, product sales, or revenue partnerships.
Rights Market Is Diverging Buyers And Prices
- Sports-rights buyers are fragmenting: new tech buyers expand while legacy buyers compress.
- That dynamic will create a clear divide between leagues that remain high‑value and those that struggle to find buyers.