The Legal Toolkit Winning LinkedIn Strategies for Lawyers | A Lawyerist Podcast Re-Broadcast
Feb 13, 2025
In this enlightening discussion, Stephanie Everett, co-host of the Lawyerist Podcast, chats with Matthew Hunt, a LinkedIn strategist. They explore the essential art of creating impactful, snackable content tailored for lawyers. Matthew shares game-changing strategies for leveraging LinkedIn to boost visibility, generate leads, and forge genuine connections. Listeners will discover the ACES method for crafting engaging posts and effective techniques for optimizing their profiles to stand out, ensuring they remain top of mind with clients and peers.
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Leverage Your Presence
- Business owners should leverage themselves by sharing their mission, vision, and values.
- This multiplication of presence increases opportunities and is especially relevant on LinkedIn.
LinkedIn for Referrals
- Referrals are the top source of new business for lawyers, and LinkedIn helps stay top-of-mind.
- Consistent LinkedIn presence leads to more referrals, especially among lawyers specializing in different areas.
Creating Helpful Content
- Create helpful content by focusing on the problems you solve, not your services.
- Use the PAS formula (Problem, Agitate, Solve) to build trust and attract the right audience.