From Blogging to Beauty Empire: How Courtney Shields Built Dibs Beauty

What if the fear of not being enough, the pressure to have it all figured out, and the weight of past trauma were actually the very things keeping you from becoming who you're meant to be?

In this episode, I sit down with Courtney Shields: content creator, founder of Dibs Beauty, wife, mom, and one of the most real, grounded voices in the wellness and beauty space. Courtney's journey is anything but linear. From blogging for three years without making a dollar to co-founding a brand now sold in every Ulta across the country, she's built her career on authenticity, grit, and a willingness to evolve.

But this conversation goes so much deeper than business. We talk about the loss of her father, navigating divorce as a mom, unhealthy dating patterns, finding her soulmate on Hinge, and what it's really like to build a life rooted in faith, gratitude, and self-work. Courtney opens up about her current pregnancy, the fear and healing that came with miscarriages, and how she's learning to let go of control and lean into prayer.

We also dive into relationships: the green flags that matter, what it means to find your best friend and your person, and why the inner work you do on yourself is the foundation for everything else. From beauty and confidence to boundaries, energy, and empowerment, this episode is honest, vulnerable, and so inspiring.

Courtney is proof that you don't have to have it all together to keep moving forward. You just have to be willing to do the work, show up as yourself, and trust that the right things will find you when you're ready.

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About Courtney Shields:
Courtney Shields is a content creator, entrepreneur, and co-founder of Dibs Beauty, a makeup brand built on empowerment, simplicity, and putting yourself first. Known for her relatable approach to beauty, lifestyle, and motherhood, Courtney has built a loyal community by sharing the real, messy, beautiful parts of life. She's a wife, mom, and believer in doing the inner work — even when it's hard.

Find Courtney:
Instagram: @courtney_shields
Dibs Beauty: Available at Ulta and online at dibsbeauty.com

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Topics discussed:

00:00:00 Welcome & The Power of Inner Work 00:01:40 From Beauty Blogger to Boss Babe: Courtney's Origin Story 00:07:39 The College Degree She Didn't Know She Missed 00:12:30 Building Community Through Authenticity 00:17:41 Grief, Loss & Moving Forward: Losing Her Dad 00:33:34 From Dibs Idea to Ulta Shelves: Building a Beauty Empire 00:36:05 Must-Have Dibs Products & Beauty Philosophy 00:21:32 Meeting Her Soulmate on Hinge & Knowing Immediately 00:48:45 Pregnancy at 38: Hematomas, Sciatica & Gratitude 00:55:03 Green Flags in Relationships & Doing the Inner Work 01:16:27 Empowerment Through Boundaries & Saying No

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