Do This, NOT That: Marketing Tips with Jay Schwedelson SPECIAL SERIES ==> STOP Believing Email HOT Takes <== | BATHROOM Break #85 COLLAB: The Marketing Millennials + Do This, Not That
Dec 8, 2025
In a December deep dive, two marketing experts share five actionable email strategies for 2026. They advocate using simple reply prompts to boost engagement and debunk the myth of a single best send time in favor of tracking unique interactions. Discover how to segment verified subscribers for better insights and run domain frequency reports to enhance deliverability. Plus, learn to repurpose your existing content using AI for more efficient email creation while still valuing open rates as important metrics!
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December Family Week Ritual
- Jay Schwedelson carves out one week each December for a family trip to recharge and create memories.
- He goes full work mode until that week, then stays home for New Year's to avoid social obligations.
December Planning And Family Traditions
- Daniel Murray balances e‑commerce seasonality with B2B year-end planning and uses December to audit wins and prep for 2026.
- He and his family plan trips and start new traditions while accommodating a baby.
Use Low-Lift Reply CTAs
- Ask simple, low-lift questions in emails to prompt replies and spark real conversations.
- Daniel Murray says these reply CTAs improve engagement and help keep deliverability healthy.