An Overview Of Macy's Private Brand Strategy With SVP Emily Erusha-Hilleque

In this exclusive interview recorded live at Shoptalk Fall, Chris Walton and Anne Mezzenga interview Emily Erusha-Hilleque, Senior Vice President of Private Brands at Macy’s.

Key highlights include:

[1:00] Emily discusses her role in overseeing Macy’s private brands

[3:00] The seamless integration of private and national brands across digital and physical channels [4:30] Insights on new private brands On 34th, State of Day, and Mode of One

[6:10] The growing influence of digital sales and how Macy’s tailors assortments online

[7:20] Macy’s holiday collection highlights, including cashmere, beauty, and home decor

Thanks to Narvar and Microsoft for making all of Omni Talk Retail's Shoptalk Fall coverage possible. Visit Narvar at booth L45 or at Navar.com & Checkout Microsoft at aka.ms/AIAtMicrosoft

#shoptalk #retailinnovation #holidayshopping #unifiedcommerce #apparel #retailtechnology #macys #privatelabel

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy