Entrepreneurs on Fire

Power of Social Media with Dan Fleyshman: An EOFire Classic from 2022

8 snips
Dec 13, 2025
Dan Fleyshman, the youngest founder of a publicly traded company, shares insights from his journey as an entrepreneur and investor. He emphasizes the importance of teaching and entertaining to establish authority in your niche. Dan discusses effective engagement with influencers, highlighting his strategies for outreach and handling challenges. He introduces the concept of omnipresence in branding and underscores the value of networking through masterminds. Dan also unveils his 40-40-20 investment strategy, prioritizing a balanced approach to risk.
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ADVICE

Lead With Clear DM Commands

  • Tell influencers exactly what you want in the first five words of your message to increase open rates.
  • Use clear phrases like "paid post" or "send you product" and follow up by commenting the same on their post.
ANECDOTE

When Influencers Ghost Deliverables

  • Dan recounts influencers who receive products then delay or ignore posting, forcing repeated follow-ups.
  • He fires unresponsive influencers to avoid repeated chasing and preserve campaign efficiency.
ADVICE

Build Omnipresence With Repurposed Content

  • Be omnipresent across platforms so followers find you wherever they spend time online.
  • Repurpose the same 30–60s content and post it to Twitter, Facebook, TikTok, LinkedIn, Instagram to cover multiple channels.
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