#408 Brett & Harry: Building Noble Origins from the Ground Up

Jun 11, 2025

Brett and Harry dive into their journey of building Noble Origins, sharing how their friendship has evolved while transitioning from corporate life. They talk about the power of organic growth and customer feedback, emphasizing simplicity in nutrition. Key insights include the importance of team dynamics and hiring the right people, as well as lessons learned from navigating startup challenges. With a focus on personal growth and overcoming fears, they provide inspiration for aspiring entrepreneurs and loyal customers alike.

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ADVICE

Hire an Operator for Systems

Find an operator who excels at systems to complement your strengths.
Delegate disliked tasks to accelerate business scaling.

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Dive Deep Into Your Startup

Get hands dirty in all aspects when starting a business; don't limit yourself.
Avoid delegation before fully understanding and engaging with your business.

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Visit several manufacturers before choosing one to understand quality and pricing.
This hands-on approach makes manufacturing more tangible and informed.

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In this milestone episode, Brett and Harry sit down for a raw, behind-the-scenes conversation on building Noble Origins—two years after its founding. With weddings on the horizon and major growth underway, they reflect on the personal transformation, lessons learned, and pivotal moments that have shaped their journey. From early doubts to hard-won clarity, this is the most transparent look yet into what it really takes to build a brand from scratch with your best friend by your side.

Whether you're a founder, a future entrepreneur, or a loyal customer, this episode is a powerful time capsule on friendship, faith, risk-taking, and the messy beauty of going all in.

What we cover:
- Going from roommates to business partners
- The early vision for Noble and how it’s evolved
- The power of organic growth and customer-led momentum
- Faith, brotherhood, and building something that matters
- Operational breakthroughs and building the right team

Timestamps:
(00:00) – Life updates and big transitions
(01:20) – Reflecting on the past three years
(03:45) – How Noble started
(06:10) – Simplicity in nutrition
(10:55) – Building a bridge product
(14:30) – Entering a crowded market
(16:45) – Bringing on the right operator
(22:10) – Lessons from doing it all
(29:15) – When it felt real
(47:55) – How to support Noble

*** LINKS***

Check out our supplement company - Noble Origins- 100% grass-fed beef protein with added collagen, colostrum and organs
- Use code MAFIA25 for 25% OFF your order

Check out our Newsletter - Food for Thought - to dramatically improve your health this year!

Join The Meat Mafia community Telegram group for daily conversations to keep up with what’s happening between episodes of the show.

Connect with Brett:
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Connect with Harry:
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Connect with Meat Mafia:

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YouTube - Meat Mafia

Connect with Noble Protein:

Website - Noble Protein
X - Noble Protein
Instagram - Noble Protein

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