
The Product Experience
The evolution of product management - Graeme Stuart (Head of Product, Aflac)
Jun 5, 2024
Graeme Stuart, Head of Product at Aflac Northern Ireland, discusses the evolving landscape of product management, focusing on outcome-based strategies, user research, and analytics. He shares insights on creating a responsive golf booking experience, navigating organizational cultures, and improving cross-cultural communication in the workplace.
32:08
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Quick takeaways
- Product management leadership voices are shifting, with more diverse content and frameworks available.
- Internal products like data platforms need outcome-based roadmaps and UX expertise to showcase value and shift perception from cost centers to revenue generators.
Deep dives
Graham Stewart's Journey in Product Management
Graham Stewart, head of product at Afflac Northern Ireland, shared insights from his 20 years in product management during the podcast. He discussed the evolution of the product management field, noting changes in the sources of leadership voices and the availability of diverse content and frameworks. Stewart highlighted the increased expectations in product management today, emphasizing the higher standards and wider variety of approaches. He also mentioned the challenges of adapting practices across different organizations and the need to navigate varied approaches in the field.
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