You Are The Brand

427: What I've Learned From Running My Membership Site - The Good, Bad, and Ugly

11 snips
Jul 16, 2024
Explore the journey of building a membership community, highlighting how member feedback inspired transformative changes. Discover the power of personal connections and live interactions that enhance member engagement. Learn leadership tactics drawn from sports coaching to adapt strategies for success. Delve into the significance of structured systems for effective launches, ensuring consistent evolution and growth. Get insights into marketing techniques that keep excitement alive among active participants.
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ANECDOTE

Academy Evolution

  • Mike Kim launched the You Are The Brand Academy after his book and initial coaching program.
  • It started as Marketing School, then Marketing Academy, before becoming You Are The Brand Academy after community input.
ADVICE

Launch Validation

  • Seek validation from trusted sources when launching new ventures.
  • Get feedback and adjust pricing and branding as needed.
INSIGHT

Community-Based Learning

  • Mike prefers community-based learning because his topic requires feedback and support.
  • He believes courses alone can't provide the necessary interaction for personal growth.
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