Business Transformation Pitch with The CX Goalkeeper CX Goalkeeper with Michael Brandt - S1E31 is about CX in B2B
The CX Goalkeeper had a smart discussion with Michael Brandt
My learnings:
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There are a lot of CX trainings on the market. There is a need for proper recognition of the good ones.
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The ECXO – European Customer Experience Organization has 500 members. It allows a forum for CX practitioners and CX professionals to discuss in their languages with an European flavor.
Difference between B2B and B2C:
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It is not only one customer you need to convince several people (purchasing committee) about your product.
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Consider the product life-cycle
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Ensure the replacement of the existing product with the next one after the contract ends.
The relationship manager needs an in depth relationships with the customer (it’s not a contact center)
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It starts before selling product
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Focus on specific customer requirements and needs
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Service recovery paradox, if you try to solve issues, the customers will understand you better.
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Different volumes (data)
His book suggestion:
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Customer What? Ian Golding
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Customer Experience 3 – Writing Matters
Michael’s golden nugget:
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Remember customers are human beings. Empathy is important. You can empathize only if you are putting yourself in the customers shoes.
How to contact Michael:
Thank you, Michael!
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