S1. Ep11: How It Was Made

In this shorter episode we revisit some of the stories from the first ten shows. Today we go behind the scenes and hear the stories of how some world famous ads came to be, from Guiness Dancing Man and Quarrell to Paddy Powers Rhodri Giggs ad and the amazing Hovis Go On Lad. You will hear from

* Marketing legend and author Paul Feldwick talk about the Rowan Atkinson Barclaycard ad "Rug" https://www.youtube.com/watch?v=g-oCckHaGdM

* Former Paddy Power Head of Brand Emer McCarthy talks about Rhodri Giggs loyalty https://www.youtube.com/watch?v=cBlkxsbtlgw and also Jose Mourinho Jackpots https://www.youtube.com/watch?v=TerX8S-NHFk

* Jon Goldstone, Managing Partner of the BrandGym gives the lowdown on the briliiant Hovis Go On Lad https://www.youtube.com/watch?v=s_suyZb5mDk

* Kay McCarthy of MCCP shares something surprising about Guinness Dancing Man https://www.youtube.com/watch?v=5Om15TM7t9g

* Damian Devaney of TBVGlobal chats about working with Michael Fassbender in Guinness Quarrel and what they got up to on set https://www.youtube.com/watch?v=mSh1NNp0q5Q

* Doug Cameron, founding partner of DCX shares how the remarkable Payless Shoes - Payless Experiment "Palessi" campaign was born https://www.youtube.com/watch?v=-2gaNq-rOkI

* Paul Dervan CMO with the National Lottery talks about one of his favourite campaigns "O2 Play Them Next" https://www.youtube.com/watch?v=wl1vwr6L1R4

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