Winner Take All
Fintech & Payments in B2B Distribution - Interview with Bar Geron, Co-Founder & CEO at Balance
May 4, 2023
Bar Geron, co-founder and CEO at Balance, discusses digitizing B2B e-commerce payments, the challenges of net terms AR management, the underwriting process at Valance, the success of Balance in the B2B marketplace, and trends in B2B payments.
36:53
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Quick takeaways
- Balance aims to provide an alternative online approach for B2B transactions, focusing on the digitization of the B2B e-commerce space.
- Balance offers net terms AR management, allowing merchants to leverage transaction-level credit by removing the liability of uncollected payments.
Deep dives
Overview of Balance and its Founding Story
Balance is a B2B payments and FinTech startup co-founded by Barr Jerome. The company has raised hundreds of millions of dollars in equity and debt, and has received recognition in the top 250 promising FinTech lists. Jerome's background includes working at PayPal, which sparked his interest in B2B commerce. Balance aims to provide an alternative online approach for B2B transactions, focusing on the digitization of the B2B e-commerce space. The company's platform simplifies the online selling channel, streamlining transactions and offering services like instant financing and automated payments.
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