

E331: Starting Out in Ecommerce with the Founders of Kindred Bravely
Sep 7, 2020
40:28
Welcome to E331 of the EcomCrew Podcast! In this episode, we have a husband-and-wife duo who share their ecommerce journey with us.
Deeanne and Garret Akerson had full-time jobs and two small kids when they first recognized the need to make high-quality and comfortable clothing for pregnant and lactating mothers. Born out of the desire to make motherhood easier, they made it their business’ mission to provide moms with a great selection of clothes that are both functional and stylish.
In this episode, we talk about:
- How Deeanne and Garret started Kindred Bravely
- How they dealt with existing brands who offered the same products
- How they got their first reviews
- Turning customer suggestions into best selling products
- Braving the challenges of being new in ecommerce
- Quitting their jobs to do the business full-time
- Their secret sauce
- Hurdling the winters of the business
- Vanity metrics
- Employing a team to focus on what they do best
Check out Deeanne and Garret’s business, Kindred Bravely.
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