Franchise Empires S10 E6: From 0 to 350: The Rapid, Explosive Growth of Koala Insulation
Sep 17, 2024
Cory Lyons, the CEO of Koala Insulation and a seasoned pro in the franchise world, shares the secrets behind their incredible rise from 0 to 350 franchises since 2020. He discusses the impressive systems that caught his eye and how he ensures balance between franchisee and franchisor support. Dive into the specific insulation services they offer and explore the four key performance indicators that drive their success. Cory's excitement about the brand's future growth potential is contagious, highlighting new territories and revenue streams.
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Why Cory Joined Koala
- Cory Lyons joined Koala after 20+ years in franchising because the brand felt approachable and marketed well.
- He had held the brand president seat for one year at interview time.
Installation-In-A-Box Rigs
- Koala delivers an 'installation-in-a-box' with prebuilt rigs, trailers, and sourced equipment to lower franchisee costs.
- The system centralizes procurement to cut middlemen and reduce startup price for operators.
Investing Heavily In Franchise Support
- Koala quadrupled its franchise support headcount and added field visits and marketing resources to speed ramp-up.
- They added nine support seats in a year to scale service quality.