The Selling Show
419: Relationships Beat Algorithms
May 16, 2024
Guest George Bryant shares his journey into consulting, the importance of genuine relationships in business growth, strategies for post-sale relationship building, creating safety in transactions, and the significance of empathy and simplicity in communication.
49:25
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Quick takeaways
- Building genuine relationships with customers is key for successful business growth.
- Effective onboarding techniques like the 'ape sandwich' method ensure a positive client experience.
Deep dives
George Bryant's Personal and Professional Journey
George Bryant shares his personal journey from growing up homeless and joining the Marine Corps to establishing a successful business. Despite facing challenges, including traumatic brain injuries and struggles with addiction, he found solace in cooking and sharing recipes online, leading to the creation of his blog.
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