The Panel "I hit my initial goal for my business – what's next?"
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May 9, 2025 Justin grapples with strategic choices for his business after reaching initial success, while Brian prepares for a new product launch. They discuss the importance of messaging in entrepreneurship, drawing lessons from politics. There's insight into the challenges of product development and community engagement. They explore the future of SEO, especially with AI advancements like ChatGPT. The conversation emphasizes the significance of authentic connections, balancing personal life with business, and evolving marketing strategies.
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CEO's Key Role Is Strategic Thinking
- The CEO's main job is strategic thinking and developing instincts about the business and industry.
- This insight comes from constant engagement with customers, partners, and understanding market shifts.
Political Campaign Experience Broadens View
- Justin volunteered for a local political campaign for the first time and found it similar to a group project with diverse people.
- This experience broadened his perspective on marketing and reaching non-tech audiences.
Challenges Selling To Non-Tech Users
- Selling tech products to less technical users is far harder than building the products themselves.
- Many non-technical customers struggle even with basic SaaS concepts like free trials and annual plans.