Decoder with Nilay Patel Meta’s Andrew Bosworth on moving Facebook to the metaverse
11 snips
Nov 1, 2021 Andrew Bosworth, Vice President of Reality Labs at Meta, dives into the bold rebranding of Facebook to Meta, centering around their vision for the metaverse. He discusses the journey from content moderation to the integration of AR and VR technologies. Bosworth reveals how they’re addressing user experience challenges, especially with changes to Oculus accounts and the role of blockchain and NFTs. He also shares insights on the innovations coming in AR glasses and the quest for a seamless, interoperable user experience in this new digital frontier.
AI Snips
Chapters
Transcript
Episode notes
Early Facebook Scale
- Andrew Bosworth asked Mark Zuckerberg about the scale of Facebook when building the News Feed in 2006.
- Zuckerberg told him to build it for 10 million users, which they quickly surpassed.
Meta Rebrand Rationale
- The rebranding to Meta is driven by consumer needs and the limitations of the Facebook brand as an umbrella for other products.
- The name change also reflects Meta's vision for the metaverse, a new technological frontier.
Metaverse Content Strategy
- The metaverse will likely not have a traditional News Feed, but services to help navigate content will be necessary.
- Content creation needs to precede content ranking, as the metaverse currently lacks substantial content.