The Digital Marketing Podcast
The Digital Marketing Skills Benchmark 2023
Oct 9, 2023
The hosts discuss the updated Digital Marketing Skills Benchmark for 2023, highlighting the need for continuous learning. They analyze improvements and stagnation in various areas of digital marketing, emphasizing the skills gap and the importance of upskilling. The difficulties of producing high-quality content in a crowded market, including AI-generated content, are explored. The chapter also discusses the importance of educating senior executives in digital marketing and investing in skills development.
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Quick takeaways
- Digital marketing skills need to be continually updated through ongoing learning.
- There is a concerning gap between individuals' confidence in their digital marketing skills and their actual proficiency.
Deep dives
Limited progress in digital marketing skills
The podcast discusses the results of the Digital Marketing Skills Benchmark 2023, highlighting that while there has been some improvement in digital marketing skills over the past two years, the progress has been minimal. Several digital disciplines, including content marketing and marketing theory, have remained stagnant, while others, such as social media, email, SEO, and lead generation, have seen slight improvements.
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